調查方法Survey Method返回


調查方法

五大紀律部隊民望的調查方法如下:
 

 該等調查自二零一二年六月起一般每六個月進行一次,每次分為兩個階段。在第一階段,訪員會要求被訪者在沒有提示的情況下,被說出除解放軍駐港部隊外,他們最認識的五個香港紀律部隊名稱。
 

 研究組會在這些未經提示下產生的名單中,篩選出首六個最多被訪者提及的名字,進入第二階段評分調查。
 

 在第二階段的評分調查,訪員會要求被訪者就入選的紀律部隊以零至一百分進行個別評分,零分代表絕對不支持,一百分代表絕對支持,五十分為一半半。統計分析後,最不為人知的紀律部隊再被剔除,只餘下五大紀律部隊。最後,若有紀律部隊的認知率不及50%,亦會再被剔除(或只留作參考)。紀律部隊的最後排名則以平均支持率計。
 

 民意研究組用這種方法得出的排名,會確保名列前矛者既為人識,亦受支持。排名愈後,則表示有關紀律部隊在支持度或認知度方面任缺其一,或兩大皆空。
 

 上述所有第一階段的提名調查及第二階段的評分調查皆屬電話問卷調查,由嚴格督導下的訪員進行訪問。
 

 所有調查的訪問對象皆為十八歲或以上之操粵語的香港市民。
 

 電話號碼抽樣方法是從住宅電話簿中首先以隨機方法抽取「種籽」號碼,再以加一減一加二減二的方法產生另一組號碼,然後在混合後再過濾重覆號碼,再以隨機排列方式排次成為最後樣本。
 

 抽取住戶成員的方法是由訪員在成功接觸目標住戶後,用「即將出生日期」的方法由當時在家的成員抽取其中一人進行訪問。



Survey Method

The research design of the popularity rating surveys of the top 5 disciplinary forces in Hong Kong is explained as follows:

 
 

Relevant surveys are usually conducted once every six months, in two different phases. In the first stage, respondents were requested to nominate, unprompted, up to five disciplinary forces in Hong Kong that they know best, excluding PLA Hong Kong Garrison.

 
 

POP would then select from this list of unprompted nominees the six most frequently cited names for the next stage survey.

 
 

During the second stage survey, respondents would be asked to rate each of the selected disciplinary forces using a 0-100 scale, with 0 meaning absolutely no support, 100 meaning absolute support, and 50 meaning half-half. After calculation, the least well-known disciplinary force would be dropped. Only the five most well-know disciplinary forces remain. Finally, any figure or group which fails to reach the 50% benchmark recognition rate would also be dropped (or retained only for reference). The list will then be sorted according to support ratings.

 
 

Using this method, the POP Team is able to screen out the most popular forces both in terms of popular recognition and support. Those who failed to reach the top must have failed in either or both aspects.

 
 

All stage one naming surveys and stage two rating surveys mentioned are telephone surveys conducted by interviewers under close supervision.

 
 

Target population of these surveys are Cantonese speakers in Hong Kong of age 18 or above.

 
 

Telephone numbers are first selected randomly from telephone directories as seed numbers. Another set of numbers is then generated by using the plus/minus one/two method. Duplicate numbers are then screened out, and the remaining numbers mixed in a random order to become the final sample.

 
 

Upon successful contact being made with a target household, one member of the household is selected among those present using the "next birthday" rule.